Diamond shopping is in contrast to 'impulse' buying. Buyers need to do their research and when they do they'll find themselves faced with four new terms; clarity, cut, carat and colour. If these words don't mean much to you, read on for a simple guide to the four C's. Diamond shopping is not as easy as it seems, rarely do buyers walk into a shop, see a diamond and choose it straight away. First you need to decide what your budget is and thus what sort of carat, colour and clarity you are going Read more [...]