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They
dress like it's now but think only of yesterday. The nostalgists
are clinically fucked mate
No
longer is 'It's not as good as the old days' relevant in the current
wave of neutered nostalgia. "Nothing like it was in the old
days" is more correct now. That's because 'girls and boys'
alike in the Easy Culture Set (the mainstream middle classes, as
ever) are going for the lowest common denominator, music-led fake
history of emotions and trends, often at times with disturbing undercurrents
- Skool Disko, eg. The key is not To Have Been There Then but to
Do A Pale Version Of It Now.
And
who's guilty? The Dance Culture, for one. Its rapacious desire to
replicate the transcendence of our first taste of communal narco
trance-out meant that it was barely the 90s when promoters started
putting on 'Back to 89' dos. Fairly innocent-minded these, they
were for casualties who fancied a bit more or genuine new enthusiasts
who wanted to reach cairos from the quickly-established canon of
classics - not strictly a watered down version or indeed a fabrication
of events. Soon after, however, the industry realised that the CD
compilation was the perfect reminisci-pak (ongoing credit to Brasseye
for that term). And now we have several Cream, Ministry or Renaissance
comps a year, all the while the things they're celebrating become
more sketchy.
But
there has also been change in the meaning of the word, diluted and
distorting its sense. Nostalgia is from the French nostalgie for
homesickness, and for ages that's what it used to mean. Travellers
spoke of their nostalgia for home and it was a bittersweet reflection.
Slowly it came to take on good as well as bad connotations, meaning
you could associate your good times (the mass terrace euphoria of
celebrating a goal; loved-up communal post-club vibes, eg), as well
as your bad times (chronic acne, family-at-war, er, eg) when looking
back. Now the twisters exclusively market it as something to do
with the 'Best Days Of Your Life'. No they fucking weren't.
So,
if you believe the nostalgic product peddlers (anyone in the entertainments
business, basically), the 1980s were an Arcadian time of Grange
Hill larks, girls dressing up in good-harmless-fun St Trinian Wear
and all the boys 'on it' in terms of the major trends - breakdancing,
BMX, the new dance wave, etc - all before we pass through brief
moments of rave-related insanity into ultimately well adjusted sales
executives and baby factories. Given that most males hardly need
encouraging to invent their histories (key: always add on another
18 months if someone tells you when they got into something), and
that most girls would never have deigned to have dressed like a
young slag when walking home from double maths, we're talking misleading
rebranding.
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Those
2:2 nuclear family kids are now the country's marketing executives:
without the bottle to promote something new, they mine the
flimsy, fictitious backpassages of their mind for inspiration
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As
for the times themselves. Well, those 80s are the key nost-subject
at the moment. This is no surprise. First, many families were prospering
into something like bourgeois comfort for the first time. Seventies-style
strikes and post oil price war inflation had been ruthlessly crushed.
Kids were getting product - and choice- that the Yanks and Japanese
had had for ages - Nike trainers, crazy dance sounds, sportswear,
walkmans, CD players. Never mind that 80s culture was polarised
at one end with Thatcherite economic primacy over social concerns,
and so at the other with mass unemployment and hooligan disorder
but also the level of dissent that WhoreCull would love to see among
young Britons now. Never mind that. Don't even mention it. Second,
those 2:2 nuclear family kids are now the country's marketing executives:
without the bottle to promote something new, they mine the flimsy,
fictitious backpassages of their mind for inspiration.
They're
completely different from the revivalists, those in search of cultural
history lessons, the diggers in the crates if you will. These are
searching out something they have no experience of to learn more
about themselves and their environment. A gallery-treader looking
at a retrospective of young British Art is not nostalgic, a theatre
fiend seeing a new production of John Osbourne plays is not nostalgic,
my current listening to a collection of 80s alt new wave electronic
grooves is not nostalgic - I didn't know the sound from Adam Ant
back in the day and I want to hear more of the sound, if indeed
it can easily be packaged into a single brand entity - marketing
man: "of course it can you amateur fool". Working-class
kids tapping the hardcore jungle they were too young for today's
garage and breaks scene is not nostalgic. Similarly scenes like
the much-derided 'electroclash' is not necessarily nostalgic: generally
it's a loose European collective of djs augmenting the traditional
house/techno formula with a different welter of sounds. Something
that many were doing on dancefloors before journalists could no
longer stop themselves from genre-defining. And thus creating a
scene. And thus killing it. And thus creating nostalgic compilations
about it. At that end, the process can take as little as six months.
Ultimately,
the revivalists exist and function and create and progress culture
outside of the middle class mainstream, the market where most limp
nostalgia is firmly targeted. Where the easiest emotional reaction
is guaranteed.
Meaningless
Nostalgia as currently set is thus the ultimate empty (and egotistical)
statement. The sounds or the scene devoid of meaning in the reset
context. You're ultimately buying into an experience that you were
probably too uncool, dorkish or just plain too young to enjoy as
it is now being presented. Or in the vibe of Skool Disko, being
sold a complete flight-of-fantasy package incorporating deviant
sex, drink and the 'best days of our life'. When in fact the reality
is the usual moribund disco fare for home counties kids now living
in Clapham and 'getting on with their lives' (if not developing
their mind). (I haven't been to these places to verify. I don't
need to. They are just a dressed-up version of nights that have
long been held at places like the Clapham Grand: a founding centre
of such evil).
And
if meaningless now, the relativity to your past is shaky too. You
were unlucky to be enjoying these nost-topics at the time because
adolescence is a struggle for many. And seeing as the maturation
process seems to stop when you enter university: to get nostalgic
now is clearly a cerebral barrier - wallowing in the past as a clear
means of having to avoid negotiating a route through the sick 21st-century
miasma of Global Mature Cap Anti-Terror Holdings Incorporated.
So
it can't possibly relive the moment, it's just an empty replay of
the thing, an attempt to say 'I was there' when quite possibly you
never were. In nostalgia you don't have to be. Look back to the
past, and hide you cowards.
The
author is writing a book about his experiences in the 1990s: it
will contain good and bad moments and not be soaked up into one
easygoing soporific package.
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