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CULTURE
Party
parasites
and
corporate clubbers |
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Dance
music could have been more than CDs, branding and havin it.
But now you can get off it in Ibiza through a Pringles promotion.
Rave culture has lost its potential: fact
In
a few years time, dance music and rave culture will be entering
its F2 generation, dads will have turntable battles with their kids,
each pronouncing their shit to be the more fucked-up, the more freaked,
the more far out. Weve already had Dave Piss Dance
Decade on TV, an excuse for the scenes faces to wax
lyrical over a certain years tunes and for old bastards like
myself to get similarly nostalgic. Never before has a youth culture
commoditised to such a degree but still contained the seeds of so
much potential subversion. But then never before has a culture developed
at a time of sickly mass marketing, corporate horsepisstality and
bastard brand-awareness.
That
it has is due to its basic dualism, the difference between the multifarious
products it peddles (records, merchandise, the tour, the t-shirt)
and the drugs and tunes behind them that keep the scene high: the
legitimate face and the illegal reality. Its not surprising
it has developed that way, people have grown the industry so it
can sustain itself, so people can still get fucked at their venues
of choice. There are so many legalise-drugs bodies that try to legitimise
the last element, but truthfully most people do not care if they
are legal or not: its going to happen anyway, mate. But the
narcotic element of the culture is still capable of causing moral
indignation of the Lauren Spinks/Leah Betts variety, though there
only was so much outrage about the latter because she was a pretty
middle-class girl from the home cunties: she paid her money and
took her chance Im afraid. Lets hope another tragic
death does not precipitate a similar mounting of high horses and
waving of moral crusade flags.
The
dualism has developed to such a degree that there is an unspoken
language that promotes the respectable product but leaves the narcotic
latter unspoken. "That new compilation is great", or "I
had a really great time at the club" - never "I got fucked
in a dingy warehouse and stayed up for hours listening to tunes
and talking crap", unless its to those that know. The
dishonesty of the situation, whereby what seems like respectable
capitalist activity gets promoted, goes to the very core of the
establishment with the underbelly underplayed: everybody knows that
the callers on the many and unvaried Radio One shows have been fucked
or are about to get fucked, and everyone knows that Sarah Cox or
whoever has not spent her life solely getting pissed up on booze.
Radio
(on) One
In
fact, the very desire to make this culture into a market, while
deliberately eschewing the narcotic reality, has inadvertently made
Radio One the biggest peddler of the drug subculture, something
Im sure Lord Reith would really relish if he could see it
(and Im sure hed relish the lazy "clips and talking
heads" format that dominates the TV channels programming).
How can Dave Piss really use his jingle of "roll another fat
one Dave" or the havin it language? Nowadays, if youre
15 and you want an entry point into taking drugs and losing it in
raves, you head straight for British Broadcasting Corporations
flagship station. And its at this point that I must go into
the despicable coziness that is the most public manifestation: Norman
Cock and Zoey Bullshit, Sarah Pox and John Farter. Indeed, the former
has consistently been one of the worst offenders in taking the essence
of whatever scenes hes in at the time, commoditising
and ruining it by issuing a bland pop-take. Norman pronounced the
death of big-beat after his mass promotion of this puerile genre
prematurely bled any vitality it had. No, Im not jealous of
their success (you have been reading this properly?). These parasites
do the scene no favours. These days Radio One can jump on the bandwagon
of, say, the Miami Winter Music Conference, promote their frontline
take on it and immediately have the WMCs real protagonists,
the djs, rightly moan about how its all gone stale.
Thats
not to say 1FM is solely guilty for this relentless
marketization. These days everyone involved is responsible. Theres
so many scenes, so many sub-genres, and they all seem to have a
long shelf-life, releasing their products, doing their nights while
still having their regular intoxication in their milieu of choice.
It eventually gets to the stage where you pick up Mixslag
and it basically comes down to a bunch of djs or promoters saying
"our scenes the maddest", "no, our scenes
the maddest" in a closet denial that theyre mainly it
for the money. Most will not make their fortune from it but they
can sustain their interest until their body or brain carks out,
giving way to the next bunch of rave protectionists. This is not
to say people come into the scene with genuine enthusiasm, in fact
exactly the opposite when theres great tunes and great drugs.
And fair play to any of the smaller labels/nights that keep the
business afloat and promote their take without the sad blanding
into Ministry of Sound territory. Its just that I see the
potential of the movement being continually diluted and were
all guilty. Equally, Id rather be with them than with the
total luddites listening to their Cigarettes and Alcohol
compilation down the pub.
At
the late-80s dawn of the culture all this wasnt so. Commercial
or state radio wouldnt touch the new sound for fear of association.
It was only when people realised the potential profits that everybody
moved in. It is the natural way of things in modern society: everybody
wants their piece and fuck the fact that the culture blands out
in doing so. In those days, the only commodity was the records sold,
and the music was so independent, new and different that not too
many of the Detroit or Chicago old school got rich until the Brit
rave mafia started paying for their records to appear on compilations,
bringing them over to dj, etc. Now its the US with its flourishing
underground scene that looks like its developing the more
vibrant counter-culture at the moment (though its evangelical trance
appearance is bye-the-bye). More generally, there seemed like real
hope in Napsters free market for exchanging music, until once
again state forces denied the original use of this new-fangled interweb
thingy. Elsewhere, the real vitality and invention, at least musically
if not socially, seems once again to be coming from the pirate stations,
not surprising when they have to wilfully place themselves out of
the market to develop their sound.
I am
not coming from a puritan perspective. I generally believe that,
yes, taking drugs and listening to repetitive beats, has evangelical
or consciousness-changing potential. You could see glimmers of hope
in the late 80s/early 90s when the scene was UNDER-developed. Since
the superclub, the clubbing tour, the compilation CD, were
back to where we were pre-ecstasy: unruly dominant machismo and
where certain northern clubs have had to stipulate no Rockports
as a byword for "no hooligans coming in and destroying the
atmosphere for genuine clubbers". Ironically, it was the Mondays,
the original scally underclass, who did so much to move the social
conscience several stages left. Lets face it, raving has long
since become just another leisure option.
Puritans
Thus
the only change comes from little alternative societies, the Exodus,
the travellers, who have to exit society to achieve it (paradoxically
appearing more puritanical in the process) and thats no use
on a mass scale. Now we, the everybody else, just get fucked in
our corner, tune in to our experience and off we go back into the
marketplace, having left it for just a few hours - a perfectly formed
market activity but a guile-less and unambitious one too.
If
you start to decommoditise the scene, less music, less labels, less
bandwagon clubs, less people relying on it for a living (the inevitable
law of the market says that people will want more product if theres
more product to be had), and start to promote the narcotic reality
then societal change might really happen. The culture is so big
and so influential now that it could be the driver of change if
it looked at the bigger picture less selfishly. But I have my doubts.
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