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The Beginners Guide to the ‘Four C’s’ of Diamond Shopping

Diamond shopping is in contrast to 'impulse' buying. Buyers need to do their research and when they do they'll find themselves faced with four new terms; clarity, cut, carat and colour. If these words don't mean much to you, read on for a simple guide to the four C's. Diamond shopping is not as easy as it seems, rarely do buyers walk into a shop, see a diamond and choose it straight away. First you need to decide what your budget is and thus what sort of carat, colour and clarity you are going Read more [...]
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How to Take Care of Your Diamond Rings.

Diamonds are considered an investment. These glistening beauties need proper care and protection to ensure they shine like the stars. Buying diamond jewellery always sends a sliver of excitement shooting from your stomach right to your toes. However, it is important to look after them and therefore keeping them clean is essential. Diamond jewellery is something that people may not wear on a daily basis. Thus, they should be stored safely when not being used. Sometimes, prolonged use causes the gemstone Read more [...]